The launch of the new shop U's Central was a huge success on Saturday, as hundreds flocked to the town centre outlet for Saturday's opening.

Manager Paul Lambert and assistant Ian Culverhouse were in attendance for the big day, with players also doing their bit during the course of the afternoon.

When the shop opened at 10.30am on Saturday, there were around 200 people waiting to get in and there was a steady flow of traffic throughout the day as people from around the local area came into Colchester to see what was on offer.

Stay tuned to CU-FC.com over the coming weeks to find out why you should be making U's Central your first point of call when visiting the town centre!