The launch of the U's new shop in the town centre is TODAY.

The retail team got the keys last week and have been busy beavering away to ensure that U's Central is ready for launch on Saturday (May 9th).

The new look signage went up on Thursday afternoon as the final touches were put together. 

Below are the main headlines ahead of the launch - which we'd love you to be a part of!

ONE DAY TO GO
There will be a very interesting surprise at the time of the launch - get along for 10.30am on Saturday to find out what's going on!

TWO DAYS TO GO
There will be special discounts throughout the store on launch day. In fact, there's at least 10% off everything, whilst there's a buy one, get one free offer on away and third shirts this weekend!

THREE DAYS TO GO
Think you've got what it takes to be a top striker? Then test your shooting skills in our football speed drill in Culver Square on Saturday. Have you got the hardest shot in town?!

FOUR DAYS TO GO
As well as the management team, first team players will be in attendance throughout the day at the launch. So be sure to pop in at various points to get the autographs you need!

FIVE DAYS TO GO
We are delighted to confirm that boss Paul Lambert and assistant Ian Culverhouse will be there to cut the ribbon on the new store. Meet Paul and Ian from 10.30am on Saturday as they perform the grand opening.

SIX DAYS TO GO
It won't just be a day to remember for the kids. There'll be giveaways galore for everyone in attendance. Don't miss out!

SEVEN DAYS TO GO
There will be free facepainting on offer for all the kids that come to visit us at U's Central on Saturday. Show your pride in the blue and white!

EIGHT DAYS TO GO
We'll have an exclusive prize draw for everyone who come along to see us next Saturday. We've got some fantastic prizes from our wide range of first class products up for grabs, so come along on the 9th for your chance to win!

NINE DAYS TO GO
We're pleased to confirm that Eddie the Eagle will be in attendance on Saturday, to lend his helping hand (or is that wing?!) to the launch. If you want to meet Colchester's leading mascot - and winner of this year's Mascot Race at the stadium - then come along and see Eddie. He's going to be there all day!

TEN DAYS TO GO
The retail team received their keys and got on with the work of preparing the shop for the launch.