Colchester United

We recommend measuring out the space you have at the show, to make sure you can visualise the size of your stand and plan what you are going to do with the space. If you have a shell scheme stand, think about what you will bring to stick onto the walls (remember, you’ll need to use Velcro to stick things up).

Once you have decided what you want to do with your stand, write a checklist of everything that you need so that you won’t forget anything on the day. Here’s an example of the checklist for our stand:-

• Leaflets and brochures
• Posters and banners for the walls
• Free samples / gifts / sweets
• Prize draw competition
• Products for sale
• Stationary

To make your stand stand out from the rest, we suggest that you make full use of the space available in your stand. You are welcome to bring along branded furniture and other items which will catch the visitors’ eyes.

Also think about what your staff will be wearing – this is another opportunity to promote your brand and get visitors’ attention. The more vibrant and engaging your stand, the more people will stop, look and chat to you.