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Club News

U's Launch New Ale

16 July 2013

Real ale on offer at all three friendlies.

Colchester United’s plans for the new season continue apace, with the great news that the U’s have extended their pouring rights partnership with local brewery Greene King for another five years in a deal that will see the club launch its own special ale at a summer Beer Festival at the Weston Homes Community Stadium.

Greene King were one of the first companies to back the U’s when they moved to the Weston Homes Community Stadium back in 2008 and, with that original deal set to expire this summer, the two parties are delighted to confirm that they will now be working for a further five years.

Michelle Tricker, Colchester United’s Head of Sales, said: "We are really pleased to extend our partnership with Greene King as the official beer of Colchester United for another five years.

"We have been keen to work closely with local suppliers across a range of products at the Weston Homes Community Stadium and Greene King are a great example of this.

"We have enjoyed working with them so far and we have some great ideas about how to take this partnership forward in a way that will mean plenty of benefits for the people who come to use the stadium for football and other social events."

The new partnership will see the U’s and Greene King hold their inaugural Beer Festival at the Weston Homes Community Stadium between 16th and 23rd of July, which will take place at our pre-season games against West Ham, Tottenham Hotspur and Ipswich Town.

The festival will give beer enthusiasts the chance to sample some great Greene King products at the home of Essex football.

Beers on offer at the three games include: 1937, the new Colchester United badged 1937 ale,  Greene King  IPA, “Old Golden Hen”, Olde Trip, Hurdy Gurdy and Belhaven’s 80 Shillings.

Having extended their partnership with the U’s, Joe Parks, On-Trade Director at Greene King added: “We are excited to have signed up with the U’s as their Official Beer supplier for a further 5 years and look forward to combining our energies to ensure a successful and progressive partnership; supported by some great local activity and promotions.”

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