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U's Land League Awards

9 May 2013

U's efforts for families praised.

Colchester United are delighted to have been awarded ‘The Football League Family Excellence Award’ for the 2012/13 season.

Created in 2007, the Award recognises the outstanding experience clubs provide for young fans and families at their grounds.  The winners are decided by an independent assessment, using 'mystery shopper’'families commissioned by The Football League, at all 72 League clubs during the 2012/13 season.

The U's enjoyed a successful day when the awards were given out at Birmingham City on Wednesday afternoon.

Not only did they pick up the Family Excellence award along with another 46 clubs, the U's were also chosen as winners of the Feed The Family Award, for their provision of family friendly food provision at home matches.

Indeed, the U's were also nominated for Best Mascot (well done Eddie!) and Friendliest Staff. That meant that the U's received the most nominations in this year's awards, alongside overall Football League Family Club of the Year, Cardiff City.

"We are delighted to pick up the Family Excellence Award once again this season," U's Media Manager Matt Hudson said.

"We have worked exceptionally hard on putting on a good offer for families of all ages when they come to visit us on a matchday, with live music and other activities around the stadium.

"We have also worked on our catering offer alongside Lindleys over the past couple of years and we're pleased to see our food choices were so popular with the judges.

"Eddie the Eagle is one of the hardest working mascots in the game and so it was also good to see him nominated. We look forward to seeing what he has planned for next season to win the award!"

47 clubs from across all three divisions of The Football League were given the Award for 2013 – with eight clubs securing it for the sixth year running. A total of four also won the award for the first time this year.

In announcing the successful clubs, Football League Chairman, Greg Clarke, said: "The Football League Family Excellence Award provides clubs with a benchmark in their efforts to attract families through their gates.

"It is hugely encouraging to see so many clubs receiving the accolade, demonstrating The Football League’s commitment to securing the next generation of fans."

With greater use of family areas, matchday entertainment and family pricing initiatives, the 2012/13 season has seen an increasing focus on making the experience itself more compelling.  

The provision of specific pre-match information for families and first-time fans, dedicated family stadium entrances, specially trained family area receptionists, technology-supported entertainment, and a comprehensive effort to rid family areas of abusive language and anti-social behaviour, have all combined to increase the benchmark.

The judges were particularly impressed with the efforts clubs are making to engage with families through matchday entertainment, refreshment facilities and mascot activities, all ensuring they can enjoy the match in a dedicated, safe, welcoming and entertaining environment.

The Football League also aims to give encouragement to those clubs that have not been successful this time around. Best practice guidance, benchmarking feedback and training will be available to the remaining clubs to encourage their efforts towards achieving the mark next season.

.visit The Football League Awards were held on 24th March 2013 at The Brewery in Central London.  For more information,

AFC Bournemouth, Brighton & Hove Albion, Cardiff City, Doncaster Rovers, Oxford United and Plymouth Argyle were shortlisted for the award with Cardiff City being announced as eventual overall winners. AFC Bournemouth picked up the League 1 award with Plymouth Argyle were crowned League 2 winners.

The Football League has also recognised the clubs delivering the very best family experience in each division through the 'Family Club of the Year' award at this season’s Football League Awards.

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