Get cashback with shop purchases
It is the first time the service has been available at the Weston Homes Community Stadium, and comes into force ahead of the season opener against Oldham athletic on Saturday.
Retail Manager Gavin Preston was pleased that the new facility was now available to fans, saying: "We're delighted to be able to offer this service in time for the new season and into the future."
"We're listening to our customers all the time and this was something that was asked for on a number of occasions last season."
Customers will be able to get up to £50 cashback when they purchase U's merchandise, with a minimum spend of £5.