Sky Bet launch new competition to win £250,000.
Fans who bet with Sky Bet will earn a token for every pound they spend, putting them in with a chance of winning the £250,000 Transfer Fund for their club in a draw in December 2014.
New and existing Sky Bet customers are eligible to win the Sky Bet Transfer Fund by simply linking their account to the Football League club they support.
By switching from their current bookmaker and betting with Sky Bet, fans will give their club a better chance of collecting the £250,000 to boost its player-buying power in January.
U's legend Karl Duguid said: "This sounds like a fantastic idea and I hope that our fans will get right behind it. We often hear of supporters who've won a bet on the back of a good U's performance, so hopefully we'll see the same this season."
Sky Bet Head of Sponsorship Edwin Martin added: "This season, we wanted to give fans another reason for making us their favourite online bookmaker.
"We know that Football League fans do a huge amount to support their clubs. But for those who like to have a flutter on the football, a simple change to their betting routine could result in a huge cash boost in time for the January transfer window."