Don the U's colours on February 18th.
It is suggested that each member of staff or school pupil pays 50p or £1 to wear blue and/or white, with prizes for the best efforts that are sent in to us here at the club.
We've already had a host of businesses commit to their staff wearing blue and/or white on February 18th, helping to raise money for our charity partners.
The day will make up part of our Take Over The Town 2 efforts this year, as we encourage people to fall in love with the U's ahead of the game against Bristol City on February 21st.
Colchester United are inviting schools and businesses to participate in Blue & White Day on February 18th.