Community responsibility for U's staff member.
Colchester United's return to the west of the town has presented one of its staff members with a great new opportunity.
The club's Football in the Community programme will be running the Shrub End Sports and Community Centre – just around the corner from the U's former stadium at Layer Road.
And Tom Tayler, who has been a member of the U's Ticket Office team for the past seven years, will be charged with helping to run the Centre on a day to day basis.
Tom is set to become the U's Community Development Officer. In his role, he will be combining management of the Shrub End facility and pitches with making sure the Football in the Community programme works proactively within the local area and with community groups, to promote the club and their community work.
The 24-year-old said: "Through the work we've already been doing at the club and with the Football in the Community programme, I've already been fortunate enough to meet many different groups from around the local area.
"We were delighted to win the Family Club of the Year award at the end of last season and this gives us a great foundation to spread the word from Shrub End.
"I'm really looking forward to this new role and ensuring that the club and Football in the Community work closely together to help each other's aims in building our community reach and crowds on matchdays."
The U's Football in the Community programme has enjoyed plenty of success in its two years since formation in 2013.
They have worked hard to promote sport and learning to the wider community, whilst placing Colchester United in the heart of the town by increasing sports participation and engagement with the club.
Their efforts have helped to help grow the supporter base of the football club, with two successive seasons of crowd growth.
And with homegrown players from the town coming through the ranks into the first team, the importance of working with the people of Colchester has never been more crucial.