Fiat Chrysler on board.
The new two-year deal kicks-off at this weekend's Sky Bet Play-Off Finals at Wembley Stadium, where Fiat will be an event partner with perimeter, centre circle and giant screen branding opportunities. Additionally, ten lucky fans will win pairs of tickets to each of the finals and have the chance to win a new Fiat 500X on the famous Wembley pitch in a free-to-enter online competition.
"The company’s range of vehicles will be attractive to every football fan in the country and it is very encouraging to see another high calibre company wanting to invest in our competitions, especially such a vibrant brand that promises to engage with The Football League fanbase."
"We are enjoying considerable success with other football and sports cooperation and I am sure this latest partnership with The Football League will bring us similar results.”
However, this new partnership with The Football League marks a move into a broader spread of club football across England and Wales.