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Club News

Redeem Those Tokens

'Money Can't Buy' items now available

15 April 2021

Your Loyal Supporter tokens can now be used to get yourself some exclusive Colchester United merchandise, including the one-off shirt that will be worn against Southend United.

This season saw the introduction of the Colchester United Loyal Supporter Scheme, where every single purchase of an iFollow Match Pass or Match Permit gave the supporter a token.

Each Match Pass and Match Permit purchase also gave supporters a vote on which special one-off kit we would wear for the Southend home game, from three Macron offerings chosen by Chairman Robbie Cowling.

On the vote front, you’ve had your say, and the winner of the poll is our blue & white striped shirt, with the squad due to wear it in the Essex derby on April 20th.

The actual shirts worn by the eighteen squad members will be won via a lottery draw, whereby each token provides the token holder with a lottery ticket.

No amount of money can buy these shirts from the club - replicas of this one-off special will be available, but only to fans who have Loyal Supporter tokens.

As well as these one-off replica shirts, tokens can be used to get your hands on limited edition, money can’t buy Colchester United merchandise, which is available now and can be redeemed via your account on

The Loyal Supporter Scheme was introduced this season to reward fans for their support during the pandemic, but it will continue and tokens will be awarded in future seasons for demonstrations of fan loyalty.

Robbie praised all the support the club has had, saying: “I’m really pleased to see the Loyal Supporter merchandise being made available to those fans that have shown their amazing support to the club during this extremely difficult season.”

“I appreciate that the pandemic has impacted some of you more than others and many very loyal supporters have not been in a position to buy match permits or watch all of the games on iFollow.

“However, even if you earned just a few tokens then that support has been appreciated and I hope you like the products we have chosen to show that appreciation for your loyal support.”

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