Boss wants the lift that first win will bring.
"It's not something that I can flip to one side and I know that I've got to work hard to help the team come through this.
"I don't enjoy this run and am working very hard to improve it. Also, I don't dismiss it because it's very important to a lot of people and it's very important to me.
"I've had tough runs like this at other clubs and we've come through it and I think we'll do the same here at Colchester," he told the official website.
Admitting that this is the toughest run of his U's management to date, he is keen to put the smiles back on people's faces with a victory and a climb up the League One table.
The first win of the season will delight boss John Ward - and he is keen to notch those first three points for the U's supporters.
And John stated his admiration for those who have given their all for their team.
He added: "There is some discontent and I understand that, there is bound to be.
"But then there are people that are saying this is a tough time, let's see what we can do.
"You try and pull a relative or friends through tough times and football can also be like that for people.
"Twenty years ago, this club wasn't in the league but the fans stuck with it through that time and have helped to bring it through to its present shape, which we have to say is now a good shape with the stadium and the training ground we have.
"On the pitch at present it's not, and I accept that, and although the fans have the choice to come or not, the ones that have come recently have come to support the team. When the team turns it around, they'll feel a sense of pleasure and pride that they've been behind their team when times were really tough.
"When we do win our first game, the happiest people will be the fans and team together. There will be no distinction of who is happier, but I know that the fans will be happy that they've brought it through.
"There are a lot of good people around in football and the ones that stay are often the quietest, but they're the strongest, they're good people and I'll be delighted for them."
Next on the U's agenda is the game at Scunthorpe and Ward's men head to Lincolnshire looking for that important win.
John added: "We are trying to win games and improve what we've got, but at the moment we've found it difficult.
"We know we've got good players here and we perhaps need that bit of luck, or for things to gel.
"What gives me optimism is that the players are all out there on the training pitch, wanting to be part of a team that turns it around.
"I've been at clubs where they're not winning and the physio room is the busiest place as players wait for things to turn around. That's not the case here and that gives me confidence."